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Michael Kors ups fight against world hunger with watch, website, billboards

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Michael Kors Watch Hunger Stop World Hunger campaign October 2013
Models Chanel Iman and Lily Aldridge model the Michael Kors 100 Series watch and Stop World Hunger T-shirt. Photo courtesy of Michael Kors
Michael Kors Watch Hunger Stop World Hunger campaign T-shirt October 2013 THIS VERTICAL
Michael Kors #WatchHungerStop T-shirt. Photo courtesy of Michael Kors
Anna Wintour, from left, Hillary Rodham Clinton and Michael Kors
Anna Wintour, from left, Hillary Rodham Clinton and Michael KorsKors at the annual God’s Love We Deliver Golden Heart Awards Dinner. Photo by © Dimitrios Kambouris/Larry Busacca for Michael Kors
Savannah Gutherie in Michael Kors Watch Hunger Stop T-shirt
NBC Today show host Savannah wore Michael Kors #WatchHungerStop T-shirt to bring attention to World Food Day . Photo courtesy of Today
Michael Kors, World Food Program, United Nations, January 2013
The Michael Kors 100 series watch, $295. Proceeds from the sale of each watch feeds 100 children a nutritious meal. Photo courtesy of Michael Kors
Michael Kors Watch Hunger Stop World Hunger campaign T-shirt October 2013 THIS HORIZONTAL
Michael Kors #WatchHungerStop T-shirt.   Photo courtesy of Michael Kors
Michael Kors Watch Hunger Stop World Hunger campaign October 2013
Michael Kors Watch Hunger Stop World Hunger campaign T-shirt October 2013 THIS VERTICAL
Anna Wintour, from left, Hillary Rodham Clinton and Michael Kors
Savannah Gutherie in Michael Kors Watch Hunger Stop T-shirt
Michael Kors, World Food Program, United Nations, January 2013
Michael Kors Watch Hunger Stop World Hunger campaign T-shirt October 2013 THIS HORIZONTAL

Designer Michael Kors has kicked his fight against world hunger into top gear this month with a number of activities to raise awareness and cash for the cause.

Kors stores in the Houston area are featuring the 100 Series watch ($295), in two styles for men and women, created to aid the United Nations World Food Programme (WFP) school meals program. For each watch sold, 100 children in a hunger-stricken area receive a nutritious meal.

Since the watch debuted last spring, more than one and a half million meals have been distributed to hungry children. Throughout the month of October, customers can add a $5, $10 or $25 donation to the WFP when purchasing an item at a Kors store to further support the program.

 "I'm a results-oriented person, and this is a problem we can affect," Kors said. 

On Wednesday (Oct. 16), World Food Day, Kors teams in New York, Berlin, Rio de Janeiro, Tokyo and Hong Kong will give away Watch Hunger Stop T-shirts. In each of the cities, the T-shirt recipients can then enter the Kors store, enter a photo booth and have their picture taken. Kors hopes to attract up to 20,000 images, which will be livestreamed on a dozen billboards in Times Square and on the Kors microsite, WatchHungerStop.com

Also on Wednesday, Kors and Vogue editor Anna Wintour will present the first Michael Kors Award for Outstanding Community Service to former Secretary of State Hillary Rodham Clinton at the annual God’s Love We Deliver Golden Heart Awards Dinner in New York.

Kors told the Associated Press that his company is flourishing, with a successful IPO in 2011 and earnings that nearly tripled in the last fiscal year, so it's time for the company's philanthropic efforts to grow, too. "I'm a results-oriented person, and this is a problem we can affect," he said.

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