Until fairly recently, Escada didn't make much of a splash on the red carpet. But under the direction of design director Daniel Wingate and some astute marketing savvy, the German fashion label has became an awards show favorite. At the Emmy awards, Viola Davis won raves for a violet-blue paillette-embellished gown from the Escada resort collection while Edie Falco dazzled in a long draped royal blue silk dress with a train from label's fall collection.
The resort collection has an LA vibe inspired by the iconic photo of Faye Dunaway lounging around a hotel pool the morning after she won a Best Actress Oscar for the 1976 movie, Network.
Wingate has infused a youthful spirit into the venerable brand that launched in the 1970s as a knitwear business and gained wide popularity with flashy prints, bold colors, structured jackets and fitted skirts before the worldwide recession plunged the company into bankruptcy in 2009. Now, it's back with a flourish as Wingate has concentrated on versatile, statement pieces that a woman can personalize with other favorites already in her closet as well as entrance-making evening gowns.
During my stop into the large showroom during New York Fashion Week, Escada exec Rebecca Evans showed me highlights of the spring 2015 collection along with some resort looks. Styles from both collections will be featured at a runway show at Elizabeth Anthony Wednesday night to celebrate the store's expansion and rebranded name.
The resort collection has an LA vibe inspired by the iconic photo of Faye Dunaway lounging around a hotel pool the morning after she won a Best Actress Oscar for the 1976 movie, Network. It features an Oscar-worthy gold gown and navy-and-white daywear in nautical patterns and hand-painted paisley prints. Leather jackets and skirts with intricate laser-cut details are also standouts.
For next spring, Wingate is in a floral mood — one of the season's biggest trends. He describes the collection as "fashion floriculture—with flowers in all forms, from exotic to romantic." Dresses in lush tropical prints and jackets with 3-D floral blooms dot the collection, along with short shorts in bold orange, body-hugging silk pants in a raspberry shade and a jumpsuit in royal purple.
"A jumpsuit is like a dress with legs," Evans says. "You can't go wrong with it."