The Kardashian sisters are moving beyond the world of apparel and retail, and setting their sights on the beauty market, launching a line of professional, salon quality hair styling products and tools with Houston-based Farouk Systems. The new line is aptly called Kardashian Beauty.
Kim Kardashian, Kourtney Kardashian and Khloe Kardashian are working closely with the Farouk team on a line inspired by their long glossy locks and individual hair needs. Farouk Systems is known for the CHI line of products, including the selection of ubiquitous flat irons.
The Kardashian sisters own Dash boutiques in Los Angeles, Miami and New York, have their own Kardashian Collection, apparel line with Sears and the Kardashian Kids Collection available at Babies “R” Us, so it was only a matter of time before they moved into the beauty market.
The Kardashian Beauty line is set to debut in the spring of 2015.