Shopping Scoop

H&M sets opening date for CityCentre store, launches recycled denim line

H&M sets opening for CityCentre store, launches recycled denim line

H&M store sign in store window
H&M's new 20,000-square-foot location at CityCentre will open on September 10. Photo by ntr23/Flickr
H&M recycled denim collection 2015 women
This women's denim jumpsuit is part of H&M's upcoming line crafted from recycled and organic cotton. Courtesy of H&M
H&M recycled denim collection 2015
Starting in September, these distressed women's jeans will be featured in stores and online as part of H&M's new recycled cotton line. Courtesy of H&M
H&M recycled denim collection 2015 men
This men's denim jacket will be featured as part of H&M's collection crafted from recycled and organic cotton. Courtesy of H&M
H&M recycled denim collection 2015 kids
Kids styles are also a part of the brand's upcoming line of styles made from recycled and organic cotton. Courtesy of H&M
H&M store sign in store window
H&M recycled denim collection 2015 women
H&M recycled denim collection 2015
H&M recycled denim collection 2015 men
H&M recycled denim collection 2015 kids

Swedish fast fashion retailer H&M has announced the opening date for it's fifth Houston-area location, as well as introducing a line of new denim styles made using recycled cotton.

The grand opening of the 20,000-square-foot store at CityCentre is set for Thursday, September 10. As part of the opening celebration, the first 200 shoppers in line will receive an H&M T-shirt and "Access to Fashion Pass," a gift card valued between $10 and $200.

The CityCentre location will feature clothing for the entire family, with collections ranging from ladies, mens, cosmetics, young ladies and young mens, as well as including separate "store within a store" sections for accessories, lingerie and sports apparel. The store will also feature H&M's children's collection with clothing for newborns through children age 14.

The retailer's other Houston-area locations include stores at The GalleriaBaybrook MallWillowbrook Mall and Katy Mills. The CityCentre location will be H&M's 15th store in Texas.

In addition to the new CityCenter location, the retailer announced that it will introduce 16 new denim styles made using recycled cotton from textiles collected in H&M's Garment Collecting initiative. The new denim pieces, made from recycled and organic cotton, include three styles of jeans for women — including a skinny, distressed and 'girlfriend' style — as well as a denim jacket, flared dungarees and a denim jumpsuit.

For men, garments include a zip-up denim jacket, along with two distressed slim leg styles, and a pair of denim joggers in coated denim. Kids styles include a zip-up hoodie with animal ears, stretch jeans with sequin detailing at the knee, a street style hooded shirt and distressed jeans.

H&M stated in a press release that the brand is committed to exclusively using organic cotton in all of its collections by 2020.