Swedish fast fashion retailer H&M has announced the opening date for it's fifth Houston-area location, as well as introducing a line of new denim styles made using recycled cotton.
The grand opening of the 20,000-square-foot store at CityCentre is set for Thursday, September 10. As part of the opening celebration, the first 200 shoppers in line will receive an H&M T-shirt and "Access to Fashion Pass," a gift card valued between $10 and $200.
The CityCentre location will feature clothing for the entire family, with collections ranging from ladies, mens, cosmetics, young ladies and young mens, as well as including separate "store within a store" sections for accessories, lingerie and sports apparel. The store will also feature H&M's children's collection with clothing for newborns through children age 14.
In addition to the new CityCenter location, the retailer announced that it will introduce 16 new denim styles made using recycled cotton from textiles collected in H&M's Garment Collecting initiative. The new denim pieces, made from recycled and organic cotton, include three styles of jeans for women — including a skinny, distressed and 'girlfriend' style — as well as a denim jacket, flared dungarees and a denim jumpsuit.
For men, garments include a zip-up denim jacket, along with two distressed slim leg styles, and a pair of denim joggers in coated denim. Kids styles include a zip-up hoodie with animal ears, stretch jeans with sequin detailing at the knee, a street style hooded shirt and distressed jeans.
H&M stated in a press release that the brand is committed to exclusively using organic cotton in all of its collections by 2020.