Hot New Store

A major designer's hot, new, less expensive store is moving into Rice Village — and it's a Texas first

Major designer Kate Spade's hot new store is moving into Rice Village

Kate Spade ad Fall 2013
Kate Spade Saturday might please the designer's regular shoppers, but it's geared for younger fashion lovers. Kate Spade
Heather_KateSpade_RiceVillage
Signs of Kate Spade in Rice Village are pretty unmistakable. Courtesy of Heather Staible
Kate Spade ad Fall 2013
Heather_KateSpade_RiceVillage

From Market Street in The Woodlands to the Houston Tanger Outlets, Kate Spade is finding plenty of new Houston places to call home. Now, Kate Spade Saturday, the latest less expensive extension of the brand, is opening in Rice Village this fall.

The unmistakable sight of Kate Spade Saturday’s signature neon yellow signage on a store window on University Boulevard has removed any secrecy about the upcoming store.

 Clothing, jewelry, accessories and home goods maintain the same colorful vibes as its big sister, but there’s definitely less structure and more daring in the design. 

The store promises to continue its appeal to younger shoppers with accessible price points and pieces that are less prim and show more punch than the more mature designs of Kate Spade New York.

That’s not saying a Kate Spade New York shopper won’t fall for Saturday though. Clothing, jewelry, accessories and home goods maintain the same colorful vibes as its big sister, but there’s definitely less structure and more daring in the design.

Appealing to a younger shopper is evident in the way Kate Spade Saturday merchandises to shoppers. Stores in New York and Japan utilize iPads to list price and product information, encouraging a more hands-on approach to the shopping experience.

The Kate Spade Saturday website launched in February and currently there are no other stores open in Texas. Stay tuned to CultureMap for more opening date details as they develop.