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Reality Revealed

Bachelor in Paradise reality TV hottie is all about representing Houston — from her head to her toes

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Bachelor Contestant Ashlee Frazier
Houston's Ashlee Frazier appeared on ABC's Bachelor in Paradise wearing clothing and accessories from local boutiques like KB Kasuals and Elaine Turner. Photo Courtesy ABC/Bachelor in Paradise
The Bachelor, AshLee Frazier, January 2013
Ashlee Frazier first appeared on the Bachelor in 2013. PopTower.com
Bachelor Contestant Ashlee Frazier at KB Kasuals
Local boutique KB Kasuals was featured in Ashlee Frazier's hometown visit video. Photo Courtesy KB Kasuals
Bachelor Contestant Ashlee Frazier at KB Kasuals
Photo By Julie Soefer
Bachelor Contestant Ashlee Frazier
The Bachelor, AshLee Frazier, January 2013
Bachelor Contestant Ashlee Frazier at KB Kasuals
Bachelor Contestant Ashlee Frazier at KB Kasuals

When Bachelor in Paradise star AshLee Frazier walks onto the tropical resort on the premiere of the reality show Monday night, she will be repping local boutique KB Kasuals.

Frazier’s fringed SW3 Bespoke top from KB Kasuals is just one of the pieces she packed in her suitcase before heading to Mexico to look for love. And, unlike the tortured scenes that often mark ABC's Bachelor, the relationship between Frazier and KB Kasuals is going strong.

 “When AshLee posts to Instagram in KB Kasuals, I gain over 1,000 followers. I see new likes on Facebook, visits to the website and the store and orders come in for what she’s wearing.” 

“I reached out to AshLee eight months ago. I like the idea of having a local celeb wearing clothing from the store. AshLee and I have since become close friends and we have been talking about her becoming the face of KB Kasuals,” boutique owner Krista Burks says.

Frazier’s following extends from Hawaii to Florida, and Burks said her influence is immediately seen across social media channels and the bottom line.

“When AshLee posts to Instagram in KB Kasuals, I gain over 1,000 followers. I see new likes on Facebook, visits to the website and the store and orders come in for what she’s wearing,” Burks says.

“It’s crazy.”

KB Kasuals carries more than 25 lines including House of Harlow, Amanda Uprichard, Joe’s Jeans and Lauren Moshi. Frazier’s personal style is a good match for the boutique’s contemporary lines.

“She’s edgy trendy and mixes and matches, which is a good fit with the store,” Burks says.

Frazier also shopped local shoe and handbag designer Elaine Turner for the summer wedges she wore on her promotional picture.

Mum's the word on whether or not Frazier found love on the show, but at least we know she looked good trying.

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