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Watch this: Louis Vuitton celebrates America's Cup with special timepieces

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Louis Vuitton Tambour America's Cup Automatic Regatta watch
Louis Vuitton Tambour America's Cup Automatic Regatta watch. Photo courtesy of Louis Vuitton
Louis Vuitton Americas Cup July 2013 trophy graphic
The Louis Vuitton Cup goes to the boat that is chosen to challenge the defending champion, Team Oracle USA. Photo courtesy of Louis Vuitton
Louis Vuitton Americas Cup July 2013 watches
Louis Vuitton Tambour LV Cup automatic with countdown watch, left, and chronograph quartz, right. Photo courtesy of Louis Vuitton
Louis Vuitton Americas Cup July 2013 poster
A poster for the Louis Vuitton Cup races in San Francisco through August. Photo courtesy of Louis Vuitton
Louis Vuitton Tambour America's Cup Automatic Regatta watch
Louis Vuitton Americas Cup July 2013 trophy graphic
Louis Vuitton Americas Cup July 2013 watches
Louis Vuitton Americas Cup July 2013 poster

Though known for its distinctive bags, Louis Vuitton is celebrating the 30th anniversary of its partnership with the America's Cup yacht race with some spiffy watches. As the official timekeeper for the races, which take place in San Francisco for the next two months, the luxury retailer is introducing several timepieces inspired by the world of sailing with technological finesse. 

Each watch features what is known as the Regatta function, which marks the countdown of the last five minutes before the starting gun goes off for an America's Cup race.

The crown jewel is the Tambour America's Cup Automatic Regatta, a limited edition offering of only 720 numbered watches referencing the 72-foot A72 catamarans used in the Cup. It sports a red-and-black dial with the America's Cup logo, waterproof rubber strap and a Swiss automatic LV 171 chronograph movement. There is also a quartz version, with a limited edition of 1,851 watches, referencing the year of the first America's Cup.

The watch retails for $11,600. 

Other versions feature the Louis Vuitton Cup logo on the dial. Currently, boats are vying for the Louis Vuitton Cup in a challenger series for the right to sail against the American defender, Team Oracle USA, at the 34th America's Cup, to be held Sept. 7 to 21.

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