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Jennifer Estrada and Maxwell at Cosmoprof 2017
R&B star Maxwell, right, was enticed by  the idea of partnering with HUE for Every Man CEO and founder Jessica Estrada, left, who like Maxwell was raised in the Bronx. Photo by Dai Huynh
Cosmoprof 2017 Whamisa eye gel mask
Whamisa, a certified organic line from South Korea, incluedes the best-selling 100 percent sea kelp mask rich in alginic acid to help erase fine lines. Photo by Dai Huynh
TXTure Pro Brushes at Cosmoprof 2017
Thenew TXture Pro brushes by WET address the challenges of combing and styling "textured"  hair, an industry term for African-American hair or just curly and wavy hair.  Photo by Dai Huynh
Love & Hip Hop Hollywood reality star Rosa Acosta is passing out samples of her perfume, Rosa, at Cosmoprof 2017
Love & Hip Hop Hollywood reality star Rosa Acosta touts her new fragrance, Rosa.   Photo by Dai Huynh
Cosmoprof 2017 SalonTech SpinStyle Pro curling iron
This year, a real standout is the SpinStyle Pro from SalonTech thatmakes it easy to curl hair. Photo by Dai Huynh
Cosmoprof 2017 Hairgum
Hairgum, the classic French pomade that tames flyaways, is being reintroduced in the United States. Photo by Dai Huynh
Cosmoprof 2017 Vinali
I was almost relieved to stumble on Viñali, with its simplistic philosophy of using organic "vine" water instead of regular water in its products. Photo by Dai Huynh