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Watch this: Cellphones haven't killed timepieces yet thanks to bold new looks from two of fashion's biggest names

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Oscar de la Renta watch ad
Oscar de la Renta is teaming with Shinola on a limited edition watch. Norman Jean Roy
News-Fashion-Tory Burch-Fashion Week Spring 2010
Tory Burch surrounded by models at New York fashion week (file photo).  Amy Sussman Courtesy of Getty Images for Mercedes-Benz
Oscar de la Renta watches ad
The limited edition Oscar de la Renta Lattice watch comes in three styles. Courtesy photo
Clifford, Fashion Week spring 2013, people, Oscar de la Renta, children, September 2012
Oscar de la Renta was surrounded by child models at the debut of his children's collection in New York in 2013. Photo by Clifford Pugh
Oscar de la Renta watch ad
News-Fashion-Tory Burch-Fashion Week Spring 2010
Oscar de la Renta watches ad
Clifford, Fashion Week spring 2013, people, Oscar de la Renta, children, September 2012

Since every cellphone comes equipped with a clock, there was a time not too long ago when it seemed like the wristwatch was headed for oblivion. But now timepieces are roaring back — as a fashion statement.

Two of fashion's biggest names are entering the fray, with eye-catching wristwatches in stores this fall. 

 Now timepieces are roaring back — as a fashion statement. 

Oscar de la Renta is teaming with Detroit-based watchmaker Shinola on a limited edition, hand-numbered timepiece called The Lattice. It features a faceted sapphire crystal, white mother-of-pearl dial and signature mosaic crown.

Only 1,000 will be produced in three styles: A face inset with 68 full-cut diamonds and black alligator strap ($2,700), a polished stainless steel case with red alligator strap ($1,400) and a polished Gold PVD plated case with blue alligator strap ($1,600).

A hardcover book created exclusively for the collaboration will be included with the timepiece, offering an in-depth look at de la Renta and his work.

The watch will be available in October at Neiman Marcus, at Oscar de la Renta boutiques, including Dallas, on oscardelarenta.com and Shinola.com.

Tory Burch is teaming with Fossil to launch her first watch collection, also due out in October. "It was something that we knew that we wanted to do because I love watches," Burch told Women's Wear Daily. "It was a natural extension."

The collection will consist of nine styles, including the Tory watch, with a classic chain-link design and round face; the Buddy, with a rectangular face and a thin leather strap; and the Izzie, featuring a square Lucite frame around the face. Most of the watches will retail from $350 to $695. There will also be two limited-edition styles, the Sawyer, a gold cuff inspired by an old bracelet of Burch's grandmother  ($895), and the Robinson, a gold bangle with blue lapis around the face frame ($995).

The collection will be sold exclusively at Nordstrom, Tory Burch stores and online at Toryburch.com.

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