Good news for the fast fashion faithful on the city's north side: H&M plans to open its second Houston-area store at Willowbrook Mall on June 28 at noon.
The new store comes on the heels of the fast fashion chain's successful opening at Baybrook Mall last month. More than 1,000 shoppers lined up to get into the new store; some fans had arrived as early as 3 p.m. the previous day in order to be first in line.
Officials plan a similar opening at Willowbrook, with the first 250 shoppers receiving an H&M T-shirt and an "Access to Fashion" Pass, valued from $10 to $300. One lucky winner will receive early entry into the store before the doors open to the public and a free style consultation with an H&M stylist. H&M's Nicole Christie, who represents the store on the NBC series, Fashion Star, will be on hand to greet shoppers.
The H&M at Willowbrook Mall will offer the full range of collections for ladies and men, with separate “store within store” sections for accessories, maternity, lingerie, and sports apparel. It will also carry H&M’s new plus-size line, H&M+, as well as H&M’s children’s collection for kids ages newborn to 14, and the best of sustainable summer fashion.
Key items include women's dresses at $12.95, summer tanks starting at $4.95 and shorts for $12.95. Men's short sleeve shirts and swim apparel start at $12.95, with shorts for $19.95.
“After the success of H&M’s first debut in greater Houston at the Baybrook Mall just last month, H&M is thrilled to open yet another fabulous location in this fantastic city,” Daniel Kulle, U.S. President for H&M, said in a statement. “With its central location in the city, opening H&M at Willowbrook Mall is a sign of our belief in the potential of this great market.”
Kulle's geography may be a little off — few Houstonians would pick Willowbrook as a "central city location" — but it is the first location inside the Houston city limits for the fast fashion chain.
Check back with CultureMap for additional details on the store opening and a chance to shop at the new Willowbrook store before it opens to the public.