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Trendy Dutch boutique opens in The Galleria with promises of "3D denim" and tomorrow's jeans

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Vico Puentes, Phenix, Kasey Cosgrove, Katarina Richterova, Alyssa Pasek
Vico Puentes with models Phenix, from left, Kasey Cosgrove, Katarina Richterova and Alyssa Pasek.  Chris Brown
Mathieu Gagne, Farshad Arshid
Mathieu Gagne and franchise partner Farshad Arshid.  Chris Brown
Romeo Vale, Jasmine Smith
Romeo Vale and Jasmine Smith taking custom orders for G-Star RAW jeans.  Chris Brown
Michael Angelo, Monique Sigala
Michael Angelo and Monique Sigala.  Chris Brown
Meagan McCormack, Lindsey Gengo
Meagan McCormack and Lindsey Gengo. Chris Brown
Leigh Evans, Melissa Chou
Leigh Evans and Melissa 'issa' Chou.  Chris Brown
DJ Baby Jae
DJ Baby Jae kept party-goers up until the wee hours.  Chris Brown
Colleen Lewis, Jarrad Lewis
Colleen and Jarrad Lewis.  Chris Brown
Beatrice Allen, Ford Allen
Beatrice and Ford Allen. Chris Brown
Vico Puentes, Phenix, Kasey Cosgrove, Katarina Richterova, Alyssa Pasek
Mathieu Gagne, Farshad Arshid
Romeo Vale, Jasmine Smith
Michael Angelo, Monique Sigala
Meagan McCormack, Lindsey Gengo
Leigh Evans, Melissa Chou
DJ Baby Jae
Colleen Lewis, Jarrad Lewis
Beatrice Allen, Ford Allen

What: G-Star RAW Houston Two-part Kickoff Party.

Where: The Galleria and Silver Street Studio.

The 411: The Dutch brand is celebrating its 25th anniversary as it arrives in Houston to open its lone Texas store. The partying began in the new Galleria boutique where VIP customers enjoyed a first look at the merchandise over bubbly, wine and beer. 

But out of the 375 storefronts in The Galleria, what makes G-Star RAW so special? According to franchise partner Farshad Arshid, "It is all about their revolutionary concept of the 3D denim. Instead of simply using two panels to create any regular pair of jeans, G-Star includes arcs, curvatures, darting in the knee and an extra panel that allows the pair of pants to actually take the shape of your leg, customizing them over time."

In addition the attention to colors and fabrics (of which they have a vast array), the main focus is the fit. 

The next stop, the after party at Silver Street Studio, gave Houstonians a chance to see G-Star’s newest materials on models who glided through the crowd as well as the company's most recent runway show which was projected on the walls. The excitement was heightened even more thanks to DJ Baby Jae and cocktails from Triniti’s craft bartender Leslie Ross

And if you were wondering what trends to look out for this summer, according to Arshid, jean jackets are a must for all. 

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