Austin | Dallas | Houston
A new generation

M Penner celebrates launch of fashion magazine with the stylish Millennial in mind

Enlarge
Slideshow
M Penner Magazine launch party April 2013 Brent Chaney
Brent Chaney Photo by © Fulton Davenport/PWL Studio
M Penner Magazine launch party April 2013 Brett Riesenfeld, Arlene Lassin and Steve Lassin, Judy Penner
Brett Riesenfeld, from left, Arlene and Steve Lassin and Judy Penner Photo by © Fulton Davenport/PWL Studio
M Penner Magazine launch party April 2013 Cherie Schoppa, Derek Schoppa
Cherie and Derek Schoppa Photo by © Fulton Davenport/PWL Studio
M Penner Magazine launch party April 2013 Chef Matt Marcus
Matt Marcus of The Eatsie Boys Photo by © Fulton Davenport/PWL Studio
M Penner Magazine launch party April 2013 Lauren Mills and Maddie Solari
Lauren Mills, left, and Maddie Solari Photo by © Fulton Davenport/PWL Studio
M Penner Magazine launch party April 2013 Sam Governale
Sam Governale Photo by © Fulton Davenport/PWL Studio
M Penner Magazine launch party April 2013 Pam Roberts, Mark Strum, Lisa Friedlander
Pam Roberts, from left, Mark Strum and Lisa Friedlander Photo by © Fulton Davenport/PWL Studio
M Penner Magazine launch party April 2013 M Penner storefront Eatsie Boys food truck
The Eatsie Boys food truck parked in front of the M Penner store in Uptown Park. Photo by © Fulton Davenport/PWL Studio
M Penner Magazine launch party April 2013 Kelly Wolf and Forrest Green
Kelly Wolf, left, and Forrest Green Photo by © Fulton Davenport/PWL Studio
M Penner Magazine launch party April 2013 Judy Penner and Murry Penner
Judy and Murry Penner Photo by © Fulton Davenport/PWL Studio
M Penner Magazine launch party April 2013 Hunter Craft and Will Womble
Hunter Craft, left, and Will Womble Photo by © Fulton Davenport/PWL Studio
M Penner Magazine launch party April 2013 Ellyn Josef, Stacey Burke, Brenna Croom
Ellyn Josef, from left, Stacey Burke and Brenna Croom Photo by © Fulton Davenport/PWL Studio
M Penner Magazine launch party April 2013 stories group shot
Honorees of the evening pose for a group shot with Murry Penner, left, and Karen Penner, third from the left. Photo by © Fulton Davenport/PWL Studio
M Penner Magazine launch party April 2013 Eatsie Boys food
From left, the Eatsie Boys served Frank the Pretzel and Pork Snuggie. Photo by © Fulton Davenport/PWL Studio
M Penner Magazine launch party April 2013 Herb Butrum, Alice Butrum
Herb and Alice Butrum Photo by © Fulton Davenport/PWL Studio
M Penner Magazine launch party April 2013 Allie Danziger, Benny Herzog and Lori Herzog
Allie Danziger, left, with Benny and Lori Herzog Photo by © Fulton Davenport/PWL Studio
M Penner Magazine launch party April 2013 Vernon Walling, John Dazey
Vernon Walling, left, and John Dazey Photo by © Fulton Davenport/PWL Studio
M Penner Magazine launch party April 2013 Brent Chaney
M Penner Magazine launch party April 2013 Brett Riesenfeld, Arlene Lassin and Steve Lassin, Judy Penner
M Penner Magazine launch party April 2013 Cherie Schoppa, Derek Schoppa
M Penner Magazine launch party April 2013 Chef Matt Marcus
M Penner Magazine launch party April 2013 Lauren Mills and Maddie Solari
M Penner Magazine launch party April 2013 Sam Governale
M Penner Magazine launch party April 2013 Pam Roberts, Mark Strum, Lisa Friedlander
M Penner Magazine launch party April 2013 M Penner storefront Eatsie Boys food truck
M Penner Magazine launch party April 2013 Kelly Wolf and Forrest Green
M Penner Magazine launch party April 2013 Judy Penner and Murry Penner
M Penner Magazine launch party April 2013 Hunter Craft and Will Womble
M Penner Magazine launch party April 2013 Ellyn Josef, Stacey Burke, Brenna Croom
M Penner Magazine launch party April 2013 stories group shot
M Penner Magazine launch party April 2013 Eatsie Boys food
M Penner Magazine launch party April 2013 Herb Butrum, Alice Butrum
M Penner Magazine launch party April 2013 Allie Danziger, Benny Herzog and Lori Herzog
M Penner Magazine launch party April 2013 Vernon Walling, John Dazey

While M Penner has been in the clothing business for 39 years, owners Murry and Karen Penner know that to remain successful they have to change with the times. 

So the duo have created a slick new lifestyle magazine that combines elements of GQ, Details and Town & Country. The latest issue of the M Penner magazine, which comes out quarterly, features a new generation of stylish young Houstonians who are "entreprenurial, ambitious and ready to remake the world."

Cited as style trendsetters are Kelly Wolf, general manager of indiGO Auto Group, nurse anesthetist Cherie Schoppa, attorneys Brett Riesenfeld and Hunter Craft, Allie Herzog Danziger, president and founder of Integrate PR, Eric Lindsey, owner of Kharisma Hair Studio, and Eatsie Boys partners Matt Marcus, Alex Vassilakidis and Ryan Soroka.

"We have some great young people shopping here," says Karen Penner. "They're the next generation coming up and making their way into the world."

To appeal to the stylish younger client the store is stocking styles by John Varvatos, Etro, Z Zegna, Faconnable, Eton shirts and VK Nagrani socks.

To celebrate the magazine's launch the Penners hosted a party at their Uptown Park store, where the Eatsie Boys served their signature Frank the Pretzel (chicken sausage frank on a pretzel bun) and Pork Snuggie (pork belly in a thin steam bun), from the food truck parked outside, along with 8th Wonder beer. Inside a DJ spun tunes while guests posed in a photo booth.

Enjoying the festivities were Barry and Nanette Putterman, David Brown, Mason Herring, Jenny Selber, Jim Wetwiska, Sam Governale, Eric Gustafson, Franelle Rogers, Al and Barbara Marcus, Brent Chaney, Byron Hood, Arlene and Steve Lassin, Sam GovernaleLauren Mills, Pam Roberts, Mark Strum, Lisa Friedlander, Maddie Solari, Forrest Green, Ellyn Josef, Stacey Burke and Brenna Croom.

Newsletters for exploring your city

Daily Digest

Houston news, views + events

The Dining Report

News you can eat

Insider Offers

Curated experiences at exclusive prices

Promo Alerts

Special offers + exclusive deals

We will not share or sell your email address