Rihanna sure knows how to attract attention.
The singer, who has 29 million Twitter followers and 69 million Facebook fans, plans to promote her third fragrance, Nude by Rihanna, with an interactive experience before her Monday night concert at the Toyota Center.
Houston is one of six cities on the Diamonds World Tour with a "Nude by Rihanna Mosaic Campaign" installation to involve the singer's fans in her new fragrance.
Houston is one of six cities on the Diamonds World Tour with a "Nude by Rihanna Mosaic Campaign" installation to involve the singer's fans in her new fragrance. Those attending the concert are invited to pose in a specially-design space and upload the images on Instagram and Twitter in real time to create a mosaic on gigantic LED screens.
In a contest dubbed "Rihanna's Nude City Challenge," Houston concertgoers who add the #NudebyRihHouston hashtag will have a chance to win $5,000 if Houston bests Philadelphia, Chicago, Los Angeles, Atlanta and Brooklyn in the number of hash-tagged photos.
The singer has also launched a 777 Nude by Rihanna Diamonds Limited Edition 3.4 oz eau de parfum spray. The bottle, which retails for $105 on RihannaNow.com, is adorned with a crystal embellished charm and encased in a silver box that opens with Rihanna's "R," inspired by her latest hit, "Diamonds."