In the '80s, MCM was the luggage and leather goods brand of choice among the rich and famous. Diana Ross carried the suitcases with the distinctive repetitive logo on tour and the brand was prominently displayed on the hit series, Dynasty, as an indicator of ultimate success.
The brand faded, but now under the guidance of new ownership, it has come roaring back for a whole new generation.
As shown in the video tour above, the store is filled with studded backpacks for the 21st century nomad and handcrafted leather handbags for the stylish woman.
MCM recently opened a stand-alone store in The Galleria — its first in the United States outside of New York. As shown in the video tour above, the store is filled with studded backpacks in three different sizes that have become popular for the young 21st century nomad.
There are also handcrafted leather handbags in pastel shades for the stylish woman to carry every day.
"The Milla bag is one of our brand new styles for the new season," says MCM marketing director Emily Brimmer. "There are lots of compartments on the inside for the girl who overpacks, including me. It's a really beautiful lightweight leather and comes in several colors."
For men, selections include cross body bags, the classic brief case and travel duffels. The store also carries a range of products, from stuffed animals to slip-on canvas shoes, emblazoned with the MCM logo and a host of other leather goods products, including wallets, belts and keychains.
(By the way, MCM stands for Modern Creation Munich, in tribute to its German heritage.)
Like a lot of international brands, MCM's owner see Houston as a lucrative market for the luxury customer in Texas and south of the border.
"We've seen the growth of Houston, obviously," Brimmer says. "It's also a great location in terms of access to the South American and Latin American customer."