On the heels of the much-ballyhooed launch of its SJP Collection with Sarah Jessica Parker, Nordstrom is rolling out its next creative collaboration. On March 31, the retailer will welcome New York-based BaubleBar for a shop-within-a-shop experience.
The capsule jewelry collection is centered around exclusive, statement-making necklaces, bracelets and earrings ranging in price from $24 to $68. In-store vignettes provide inspiration for customers, who are encouraged to mix and match to create a signature look. At those prices, acquiring multiple pieces won’t break the bank.
BaubleBar, co-founded by Amy Jain and Daniella Yacobovsky in 2011, is primarily an online retailer. So this partnership with Nordstrom — not unlike the Topshop arrangement — brings the bling closer to consumers.
BaubleBar is popping up at the following Nordstrom locations in Texas:
- Houston Galleria, Houston
- NorthPark Center, Dallas
- Stonebriar Centre, Frisco
- Galleria Dallas, Dallas
- Barton Creek Square, Austin
- The Shops at La Cantera, San Antonio