Luxurious Style

Houston designer gains international attention for bold wedding gowns & more: Bollywood glamour goes West

Houston designer gains international attention for bold wedding gowns

1 Anas Ahmed, from left, Sameera Faridi and Jared Lang at the Sameera Faridi Grand Opening February 2015
Anas Ahmed, from left, Sameera Faridi and Jared Lang at last fall's Fashion Houston. Photo courtesy of © The PR Boutique
News, Shelby, Saamera Farida, Feb. 2015
Sameera Faridi in her office near Hillcroft. Photo by Shelby Hodge
16 Model on the runway at the Sameera Faridi Grand Opening February 2015
The elaborate bead work made this ensemble a hit on the Fashion Houston catwalk. Photo courtesy of © The PR Boutique
12  Model on the runway at the Sameera Faridi Grand Opening February 2015
Faridi's design work includes beaded and embroidered kurtas for men. Photo courtesy of © The PR Boutique
17 Model on the runway at the Sameera Faridi Grand Opening February 2015
Bolywood glamour is inherent in Sameera Faridi's designs Photo courtesy of © The PR Boutique
9 Model at the Sameera Faridi Grand Opening February 2015
Sameera Faridi designs take on an east meets west vibe. Photo courtesy of © The PR Boutique
13 Model on the runway at the Sameera Faridi Grand Opening February 2015
Faridi's styles are varied as seen in this silk pants ensemble. Photo courtesy of © The PR Boutique
10 Dresses at the Sameera Faridi Grand Opening February 2015
Sameera Faridi's creations are rich with color, embroidery and beading. Photo courtesy of © The PR Boutique
1 Anas Ahmed, from left, Sameera Faridi and Jared Lang at the Sameera Faridi Grand Opening February 2015
News, Shelby, Saamera Farida, Feb. 2015
16 Model on the runway at the Sameera Faridi Grand Opening February 2015
12  Model on the runway at the Sameera Faridi Grand Opening February 2015
17 Model on the runway at the Sameera Faridi Grand Opening February 2015
9 Model at the Sameera Faridi Grand Opening February 2015
13 Model on the runway at the Sameera Faridi Grand Opening February 2015
10 Dresses at the Sameera Faridi Grand Opening February 2015

Renowned nationally and with a growing international audience for her extraordinary wedding gowns for South Asian brides, Houston-based designer Sameera Faridi is poised for an even greater profile.

In early February, the young native of Pakistan, who started in the retail clothing trade 10 years ago with Poshak Fashion & Style, opened an adjacent boutique for her custom bridal gowns and her first couture collection, Sameera Faridi Design Studio. Approving guests poured in for the opening party that gave many a first look at the fine craftsmanship, detailing and design that goes into Faridi's creations.

Think Bollywood meets the West in luxurious style. Think hints of Naeem Khan without the stratospheric price tags.

Faridi's beautifully beaded and embroidered designs captivated the audience at last fall's Fashion Houston. Since that time she has grown like gangbusters with her spring/summer collection. A walk through her boutique on the Southwest Freeway at Hillcroft is indeed a fashion romp on a magic carpet. Gowns, tunics and caftans in lush velvets, silk charmeuse and chiffon come in brilliant jewel tones. Gilded embroidery and beading add exotic touches.

 "It's all one of a kind. That's it. I don't make a design again. I get bored really quickly." 

Of the collection of 100 pieces, Faridi says, "It's all one of a kind. That's it. I don't make a design again. I get bored really quickly."

With studies at Houston Community College and the Art Institute and a fine talent, Faridi has easily found an approving audience for her work. Her bridal clients come from as far away as Beirut and Bangladesh. They come from Boston, New York and Los Angeles. Each client is handled personally with Faridi meeting with them for two to three hours, sketching for the brides as she visits with them. 

"I like to connect to my clients and they feel more secure when talking to me," she said.

Her designs are made in Dubai, where she lived before moving with her family to Houston, and in Pakistan with fabrics from Nepal, Sri Lanka, India and Pakistan. 

With prices points ranging from $500 to $6,000, Faridi presents an affordable alternative to heady designer labels. And she will custom make "any design in any color."