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Retail Therapy

From closet to boutique, Jennifer Diehl's Enticingly Chic entices with flirty fashion

Enticingly Chic
Feminine, flirty and colorful frocks line the racks at Enticingly Chic. By Heather Staible
Enticingly Chic
Lollia bath products and West Third candles in Enticingly Chic's apothecary department. By Heather Staible
Enticingly Chic
Enticingly Chic's royal charm. By Heather Staible
Enticingly Chic
Enticingly Chic
Enticingly Chic

When you start clearing out your closet and holding shopping parties out of the house for your friends, it’s time to make some decisions. Either stop shopping (the horror!) or move the sale out of your house and into a cute shop in River Oaks Shopping Center.

Jennifer Diehl chose the latter and opened the doors to Enticingly Chic, a larger version of her closet that welcomes shoppers with a chic French feel and lots of flirty, feminine clothes.

“I’ve always loved fashion and got fed up selling my things at Buffalo Exchange and not getting what I wanted for them," Diehl says. "It took a couple of years to make it happen, but I researched and put together my business plan together and opened the store."

Her degree in fashion retail management and a heavy slate of personal shopping certainly didn’t hurt either. Throw in a discerning eye and buying trips to New York and Dallas and Enticingly Chic was born.

Once an art gallery, Diehl painted over the primary color walls with a soft gray, adding refined French chandeliers with a touch of shabby chic furniture. Soaring ceilings, music hand-picked by Diedl and an apothecary nook full of Lollia bath products and West Third Brand candles add to the boutique’s charm.

Diehl shops for what she likes and her picks suit many moods and are right on target for spring.

“I like to dress all sorts of ways,” Diehl says. “Some days I feel Boho or very girlie or classic, so there’s a little bit of everything so people can find something that is their taste.”

The clothing selection also spans various needs. Cynthia Steffe white trousers are simple, sophisticated and pair well with a structured jacket or sheer floral top. Spring offerings from McGinn and Hunter Dixon are among the dresses, colorful tops and dressy silk shorts. Badgley Mischka’s Mark + James contemporary collection of cocktail dresses ease into evening and top out at just under $500.

Most of the boutique’s wares fall under $200 and Diehl is anticipating new lines like Son of John in the coming weeks.

There is a slight downside to Enticingly Chic’s opening. We will likely never get a chance to check out Diehl’s closet, which is sad, because we bet it’s pretty fab.

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