Clifford on the Catwalk Fall 2015
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So sexy! Designers create new ways to wear body-hugging Hervé Léger bandage dress, show curves rule

So sexy! Designers create new ways to wear Hervé Léger bandage dress

4635 Clifford Fashion Week New York Fall 2015 Herve Leger February 2015
Herve Leger gray combo dress with peplum hem and folded detail with nude leather bootie. Photo courtesy of © Billy Farrell Agency
4664 Clifford Fashion Week New York Fall 2015 Herve Leger February 2015
Herve Leger Alpine green combo dress with degrade beading has a Gaudi-like attitude. Photo courtesy of © Billy Farrell Agency
Clifford Fashion Week New York Fall 2015 Herve Leger February 2015 Lubov and Max Azria
Max and Lubov Azria. Photo courtesy of © Billy Farrell Agency
4641 Clifford Fashion Week New York Fall 2015 Herve Leger February 2015
Herve Leger bright turquoise combo leaf jacquard dress with raised beading detail, bomber jacket, black leather bootie and
black clutch with striped detail.
Photo courtesy of © Billy Farrell Agency
Dallasite Jaine Jackson in Herve Leger
Jaine Jackson traveled from Dallas to see the Herve Leger show. She wore a bandage dress from the collection. Photo by Clifford Pugh
4636 Clifford Fashion Week New York Fall 2015 Herve Leger February 2015
Herve Lage manilla combo (tree of life) jacquard dress, black combo leather belt and black leather bootie. Photo courtesy of © Billy Farrell Agency
Guests attending the Herve Leger show at New York fashion week
Guests in Herve Leger designs posed for the cameras. Photo by Clifford Pugh
4652 Clifford Fashion Week New York Fall 2015 Herve Leger February 2015
Herve Leger alabaster moto jacket and with multi stud and beading detail and alabaster skirt with woven beaded detail, nude leather bootie. Photo courtesy of © Billy Farrell Agency
4639 Clifford Fashion Week New York Fall 2015 Herve Leger February 2015
Herve Leger manilla dress with peplum bottom and woven beaded detail, manilla lamb fur cape and nude leather bootie. Photo courtesy of © Billy Farrell Agency
4635 Clifford Fashion Week New York Fall 2015 Herve Leger February 2015
4664 Clifford Fashion Week New York Fall 2015 Herve Leger February 2015
Clifford Fashion Week New York Fall 2015 Herve Leger February 2015 Lubov and Max Azria
4641 Clifford Fashion Week New York Fall 2015 Herve Leger February 2015
Dallasite Jaine Jackson in Herve Leger
4636 Clifford Fashion Week New York Fall 2015 Herve Leger February 2015
Guests attending the Herve Leger show at New York fashion week
4652 Clifford Fashion Week New York Fall 2015 Herve Leger February 2015
4639 Clifford Fashion Week New York Fall 2015 Herve Leger February 2015

NEW YORK — Part of the fun of watching the Hervé Léger runway show every season is observing how designers Max and Lubov Azria come up with so many different variations of the basic bandage dress.

Since acquiring the French brand and presenting collections on New York runways since 2008, the Azrias have displayed their inventiveness in creating new, eye-catching ways to accent a dress that hugs the body like a sausage casing.

 "It really is the same dress over and over again. But they have found ways to add something new to it," says celebrity stylist Phillip Bloch. 

"It really is the same dress over and over again. But they have found ways to add something new to it," celebrity stylist Phillip Bloch told CultureMap before the Azrias unveiled their fall Hervé Léger collection before a packed audience at Lincoln Center.

Bloch recalled that he and deceased designer L'Wren Scott were the first to showcase the brand in Hollywood back when designer Hervé Leroux first introduced the bandage dress in the mid '80s.

"(L'Wren) would get them for Cindy Crawford and I would get them for Fran Drescher. Fran wore them a lot. They were the first two celebrities wearing Hervé in LA. We did a famous shot of Fran where she wore this white one, and we did all the flowers in her hair, that was an amazing one," Bloch says.

Now the dresses are so popular, Bloch says, that they have a tag that's like a tail on the inside of the back side of the dress, so that it has to be cut off prior to wearing it. Before that, customers would buy the dress, wear it to a club and then return it the next day. "If you take the tag off, you keep the dress," Bloch says.

New features

For fall, the Azrias have added padded shoulders and see-through inserts in some looks while others are heavily beaded in colorful patterns inspired by the Antoni Gaudi's spectacular Basilica De La Sagrada Familia in Barcelona. Textured jacquards are inspired by the cathedrals stained-glass windows and celestial ceilings while heavily studded beadwork evokes soaring arches and warm sunrays.

"They fit like a glove and they look beautiful on most women. I love them."

The duo added lamb boleros and beaded bomber jackets to accent the look, but the dresses are just as form fitting as ever.

Backstage before the show began, Max Azria noted that the collection consists almost exclusively of short dresses (only one look features slacks). "I love the colors and the prints," he said. "We respect the feeling of this woman; she's very sexy but is proud of what she has achieved."

His company, which also includes BCBGMaxAzria and BCBG Generation, has had some financial difficulties, but a recent $135 million cash infusion by investors has put it on firmer financial footing. Azria dismissed concerns, saying the company plans to go "higher and higher." 

He certainly seems to have a loyal following for Hervé Léger, as many guests in the audience wore latest variations of the bandage dress.

"They fit like a glove and they look beautiful on most women. I love them," said Jaine Jackson, who traveled from Dallas to attended her first fashion show and wore in a low-cut, fringed bandage dress that accented her curves.