In recent years, there’s been a surge of popularity in the minimalist movement, and an emphasis on experience. KREWE, a New Orleans-based handmade eyewear brand, is applying those same principles to its retail scene.
The brand (which has been worn by the likes of Beyonce, Gigi Hadid, and upcoming Rodeo Houston performer Leon Bridges), has opened a diminutive pop-up shop in River Oaks District, with its mobile Tiny House.
While only measuring at about 155 square feet of retail space, the KREWE Tiny House makes up for its size with shopping savoir faire, Southern hospitality, and stylish, handmade eyewear.
“What’s great about the Tiny House is that it’s able to represent KREWE and where we come from through architecture, which is one of the pillars of New Orleans, in a way that makes sense in a mobile setting,” says Stirling Barrett, founder and Chief Creative Director of Krewe.
Barrett adds that the KREWE house is inspired by the shotgun architecture and Afro-Caribbean heritage of New Orleans. “It can represent the brand on its own, but you can also experience the brand through it.”
Each pair of frames is designed in the brand’s New Orleans studio by Barrett, and is hand-carved out of lightweight, heat-sensitive acetate for a customized fit. The NOLA inspiration continues beyond design, and extends into the names of the frames; you’ll recognize the names reflect notable New Orleans sites and cultural references.
To encourage an air of laissez les bon temps rouler, shoppers are invited to enjoy a glass of rosé, a selection of New Orleans’ finest beers, and a bag of Zapp’s potato chips, while perusing the premium frames.
KREWE's Tiny House is open 10 am to 7 pm Monday through Saturday; weekly frame launches are noon to 5 pm, Sunday.