Fashion news

Two new stores are moving into River Oaks Shopping Center, bringing fashion clout

Two new stores are moving into River Oaks Shopping Center, bringing fashion clout

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River Oaks is slated to get two new fashion-forward tenants. Photo by Ralph Bivins
Atrium Ready to Wear, Casa de Novia Bridal Boutique
Atrium Ready To Wear and Casa de Novia Bridal Couture, two upscale concepts by Luvi Wheelock, are expected to open in mid-March. Atrium Ready to Wear/Casa de Novia Bridal Boutique
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Atrium Ready to Wear, Casa de Novia Bridal Boutique

River Oaks Shopping Center is slated to get two new fashion-forward tenants, as both Casa de Novia Bridal Couture and Atrium Ready To Wear prepare to move to high profile, ground level spots beneath Américas Restaurant in mid-March. 

Casa de Novia has held down a sunlit storefront on D'Amico Street since it opened in the mid-aughts, catering to "cosmopolitan brides of discriminating taste." Owner Luvi Wheelock took the next step in 2011 by opening Atrium to sell duds by sought-after designers like Prabal Gurung, Yigal Azrouel, Jason Wu and Vera Wang.

 It didn't take long for the sister boutiques to outgrow their small storefronts — and adjacent spots at the River Oaks Shopping Center seem a perfect fit for the pair.    

It didn't take long for the sister boutiques to outgrow their small storefronts — and adjacent spots at the River Oaks Shopping Center seem a perfect fit for the pair.  

"This move is integral to growing the store, and we are excited to be surrounded by so many elite restaurants and retailers," Wheelock said in a statement.

Casa de Novia will claim a 2,600 square foot space in River Oaks Shopping Center for a "modern Soho-inspired boutique" that is supposed to exude "simple elegance," with individual suites for each bride's privacy and comfort.

Atrium's 1,000 square foot store will reflect "a woman's dream closet with a Parisian-inspired contemporary décor" for a shopping experience to be accompanied by complimentary champagne. 

The D'Amico locations will continue operating until March 21, when the doors are set to open at both boutiques.