The Style File

History in Italian: Gucci launches an appraisal site and museum

History in Italian: Gucci launches an appraisal site and museum

News_Gucci bag new_Jan 10
Photo by Alessio Cocchi

If you're like most discriminating fashionistas, you've been investing in your closet for years. (And no, I'm not talking about shelving systems.) But before now, to recoup that investment meant relying on the expertise of the consignment stores or the jungles of eBay. 

For Gucci girls, at least, that's all about to change.

Gucci has partnered with auctioneer Christie's for Gucci Collector: Presented by Christie's, the first-ever Gucci-certified online destination to appraise vintage Gucci collectibles for free. Stylistas just have to log on to the special section and pony up pictures of an item, as well as information on its dimension, style details and provenance, and within two to four weeks Patricia Sharpe,  Christie's director of fashion and textiles, along with her team of costume specialists and the Gucci archive department, will have an auction estimate.

The launch of the Gucci Collector coincides with the plans for a Gucci museum chronicling the history of the fashion house, set to open in Florence in 2011, marking both the birthplace of the Italian brand and its 90th anniversary. Gucci officials said they are interested in "historically significant products that are relatively uncommon but that have significance in Gucci’s history for their style, illustration of a trend or possible link with a personality or historical figure." Gucci President and CEO Patrizio di Marco even said the museum might be interested in appraised items meeting those criteria:

"Gucci has an extremely rich archive of vintage items that has never before been accessible to public viewing. Between now and the opening, through the new Gucci Collector Service, it is quite possible that Gucci's archivists, who are constantly on the lookout for additional pieces of note, will add to this archive."

Sending your vintage couture to live out its days on display in Florence? Now that's la dolce vita.