Super Shopping

Pop-up shop showcases creative Houston fashion, jewelry, and home accessory designers

Creative pop-up shop showcases Houston's best and brightest designers

La Mochi/Launch HTX
La Mochi blends tradition, fine arts and contemporary design in each bag. Courtesy of Launch HTX
Kisa Kisa purse/Launch HTX
Kisa Kisa bags are made in Houston by designer Kisa Williams. Courtesy of Launch HTX
Chloe Dao Dress/Launch HTX
Designer Chloe Dao's collection includes the Heidi dress with puff sleeve accents. Courtesy of Launch HTX
Claire Drennan/Launch HTX
Designer Claire Drennan creates hand-loomed sweaters on vintage knitting machines. Courtesy of Launch HTX
A Leap of Style/Launch HTX
Von Me Dress in Blue Butterfly by A Leap of Style. Courtesy of Launch HTX
Brenda Grands - Alvy lariat/Launch HTX
Brenda Grands Alvy lariat necklace. Courtesy of Launch HTX
Janavi M Folmsbee Houston Cityscape Mural
Janavi M. Folmsbee created this colorful print specifically for LAUNCH. Courtesy of Launch HTX
RongRong/Launch HTX
Cute coffee mugs by RongRong Illustrations are among the local wares at LAUNCH.  Courtesy of Launch HTX
Temple Street/Launch HTX
Temple Street designer Ana Mae Holmes designed the Westheimer necklace specifically for Launch HTX. Photo By Heather Staible
Stash/Launch HTX
Stash's selection of leather goods includes the Kayak Pack in Chestnut Bison leather.
Onyii Brown Launch HTX
Designer Onyii Brown clothing line is influenced by global fabrics and a heart for travel. Courtesy of Launch HTX
Launch HTX
Launch HTX is open through Feb. 26 and features 13 different designers. Photo By Heather Staible
Marilyn Biles/Launch HTX
Artist Marilyn Biles transfers her paintings to silk and cashmere scarves. Courtesy of Launch HTX
Stateline Designs/Launch HTX
Stateline Designs collection of shirts and sweaters are handmade in Houston. Courtesy of Launch HTX
La Mochi/Launch HTX
Kisa Kisa purse/Launch HTX
Chloe Dao Dress/Launch HTX
Claire Drennan/Launch HTX
A Leap of Style/Launch HTX
Brenda Grands - Alvy lariat/Launch HTX
Janavi M Folmsbee Houston Cityscape Mural
RongRong/Launch HTX
Temple Street/Launch HTX
Stash/Launch HTX
Onyii Brown Launch HTX
Launch HTX
Marilyn Biles/Launch HTX
Stateline Designs/Launch HTX

Houstonians are a colorful and creative bunch. It’s a fact locals know well, and with the unveiling of LAUNCH at the downtown Houston Partnership Tower, visitors have the opportunity to experience that vibrant energy firsthand.

LAUNCH is a collaboration between Houston First Corporation and Sydney Dao, the style setting creator of Squid Inc., a public relations and marketing firm.

Together, they sought out some of Houston’s brightest and most creative fashion, jewelry, and home accessory designers, giving them a lofty space on the bottom floor of Partnership Tower just in time for the Super Bowl. The 13 artisans create everything from handmade leather goods to colorful, globally-inspired dresses. Most of the designers chosen for LAUNCH don’t have a brick-and-mortar presence, so LAUNCH is the ideal space to elevate their brands while reflecting the city.

“Houston is a melting pot and Houston First wanted designers that mirror the city. The designers chosen for LAUNCH are high quality and have a sophisticated style,” Dao said during a tour of the pop-up shop. “LAUNCH is an incubator for the creative community, coupling economic potential with creative talent.”

Dao curated the 13 designers for LAUNCH and considered everything from accessible inventory to design aesthetic. LAUNCH designer collections include Chloe Dao, RongRong Devoe, Onyii, La Mochi, Temple Street, A Leap of Style, Marilyn Biles, Kisa Kisa, Stateline Designs, Brenda GrandsClaire Drennan and Stash.

Each collection is focused on the handmade art of design and is hyperlocal. Claire Drennan Knitwear is hand-loomed on vintage knitting machines in Houston’s East End while Stateline Designs are hand-printed. Anna Mae Holmes Temple Street jewelry collection includes the aptly named Westheimer piece, a druzy stone and gold-dipped chain necklace with mini-tassels.

“I just feel like it encompasses the spirit of Houston in just one piece,” Holmes said. 

The spirit of Houston is exactly what Houston First public relations manager Leah Shah envisioned when working with Dao on the project.

“These artisans speak to the diversity of the city and this is the perfect launch pad to showcase that talent,” Shah said.

LAUNCH is open through February 26. Hours are Monday through Saturday from 10 am to 6 pm. Parking is available across the street and throughout the area and the MetroRail Green line runs along the Houston Partnership Tower.

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