Watching the Houston Ballet is always a breathtaking experience.
Dancers tell stories through movement and emotion, their bodies a paintbrush and the stage a canvas. But what of the brilliant touches adorning the costumes, making even the tiniest detail visible in the audience? For that, the Houston Ballet turns to charming charlie, adding sparkle and shimmer to the costumer's palette through the donation of jewelry pieces that are taken apart and reborn on ballet costumes.
It's a perfect pas de deux.
The Houston Ballet typically spends $10,000 on charming charlie jewelry every year for headpieces, rings and decorative patterns on tutus and when the company discovered where the ballet's costumers were shopping, charming charlie jumped at the chance to be the official jewelry sponsor of Houston Ballet.
The collaboration is a perfect fit and the results are nothing short of stunning.
"We are thrilled to collaborate with Charming Charlie. Their sense of style, striking designs and trend setting creativity are a perfect match for Houston Ballet," Houston Ballet's executive director James Nelson says.
"This unique partnership allows Houston Ballet to access materials from Charming Charlie that we can integrate into our elegant costumes and props, thus making it possible for us to invest more of our budget in the creation of new works."
Houston Ballet's wardrobe manager Laura Lynch chooses the jewelry pieces for tiaras, headpieces, bib necklaces, tutus and other costume pieces, takes it apart and creates something new and, of course, beautiful.
Not everything the Houston Ballet buys is dismantled, however. Many charming charlie pieces are kept intact and worn by ballerinas for various performances. The partnership also yielded exclusive pieces that were auctioned for the Houston Ballet at charming charlie's new store in CITYCENTRE.