Free Press Houston — known for organizing the massive annual music event, Free Press Summer Fest — and New York-based creative agency Work-Order are introducing Day For Night, a two-day winter art and music festival set to rock musical traditions.
Taking place in and around Silver Street Studios on December 19 and 20, the cool temperatures expected for the winter event should be in stark contrast to the near-100 degree heat experienced at the summer festival. Day For Night will feature world-class musicians — on par with those seen at Summer Fest — as well as leaders in various disciplines of digital art. The festival environment will be specifically designed around merging technology and sound and the way audiences experience them together.
"We always knew we wanted to produce a large scale winter event but we don't want to put on just another festival," festival producer Omar Afra said in a press release. "This one has to be different."
"What we aim for here is the wonder, the jaw-dropping allure, the accoutrements that make a festival fun: socially relevant risk-taking art and the surprises that catch participants off guard to let the magic in," Afra adds.
Immersive lighting, projection and video art will be displayed in two controlled environments with stages serving as indoor performance halls featuring live musical performances. A third outdoor stage will showcase continuous artistic content including music, original video installations, projections and lighting.
"The entire campus will be an active experience with visual and experiential art installations," said Kiffer Keegan, creative partner of Work-Order and Houston native.
Curating the visual component of this event is Alex Czetwertynski, a digital artist and creative director working in the fields of creative technology, interactive and experiential design.
The listing of performers set to appear at the festival will be released on September 17. Blind pre-sale tickets, priced at $135 for general admission and $350 for VIP go on sale today. The pricey VIP ticket is loaded with perks including front of stage pit access with private bar, complimentary beverages and small plates, access to private lounge, rapid entry and a commemorative lanyard.