it's fun to have fun!

Whimsical world of Dr. Seuss floats into Houston with immersive new exhibit

Whimsical world of Dr. Seuss floats into Houston with new exhibit

Dr. Seuss Experience
Oh, the Places You'll Go features thousands of suspended balloons.  Photo courtesy of Kilburn Live
Dr. Seuss Experience
Horton Hears a Who! envelops entrants in waist-high pink clover. Photo courtesy of Kilburn Live
Dr. Seuss Experience
The Lorax room boasts a forest of truffula trees. Photo courtesy of Kilburn Live
Dr. Seuss Experience
Dr. Seuss Experience
Dr. Seuss Experience

The wonderfully zen lesson still resonates today: “It is fun to have fun but you have to know how.” No doubt Theodor Seuss Geisel — aka Dr. Seuss — would have fun at the new immersive, traveling exhibit named in his honor, which will make its whimsical way to Houston.

Dubbed “The Dr. Seuss Experience,” the 15,000-square-foot exhibit is scheduled to open in Toronto in October, with visits planned to Houston, Boston, Seattle, and several other North American cities. Dates for Houston and other Texas cities are yet to be revealed.

The journey is anchored by a maze based on the Seuss book, Oh, the Places You'll Go, which features thousands of suspended balloons. Visitors can also explore rooms themed after the beloved stories and characters — from The Cat In The Hat and Horton Hears A Who! to The Lorax, as well as other favorites. Guests entering The Lorax room can wander through a forest of truffula trees. The If I Ran the Circus room boasts a working carousel; Horton Hears a Who! envelops entrants in waist-high pink clover.

These colorful and picturesque experiences aim to entertain while also spreading Dr. Seuss' social message. As the tour moves city to city, guests can expect new additions based on different Dr. Seuss books. There’s also a chance to buy Dr. Seuss merchandise.

“‘The Dr. Seuss Experience’ brings the extraordinary world of Dr. Seuss to life, and we couldn’t be more thrilled to give everyone the opportunity to see and experience their favorite stories and characters as if they jumped right off the pages,” said Susan Brandt, president of Dr. Seuss Enterprises, L.P., in a statement.

The exhibit is a partnership between Dr. Seuss Enterprises and entertainment company Kilburn Live. To register for tickets or receive information on tour dates, visit www.experienceseuss.com.