With the ever-growing presence of prints on the art market — especially in Houston — Gallery Sonja Roesch very well might be onto something with its new UNIT shop, an online retail source dedicated to limited-edition multiples.
"We cover everything from $10 publications made by local artists to $1,800 lithographs from some of our more established artists working in Los Angeles," said Ariane Roesch on a recent tour of UNIT's first annual What's in Store exhibit at Sonja Roesch, which runs through Aug. 25 as part of the current PrintHouston festival.
"We cover everything from $10 publications made by local artists to $1800 lithographs from some of our more established artists working in Los Angeles," said UNIT founder Ariane Roesch.
Roesch founded the webstore in late 2011 to create a broader commercial arena for the city's burgeoning print culture (Burning Bones, Black Swan, PrintMatters, etc.) as well as for the emerging talent that crosses her path while directing her mother's namesake gallery in Midtown. The vision has expanded beyond works on paper to include everything from DVDs to pillows.
"I like to think of UNIT as a whole art package. Not only do we have affordable art and frames, but we even sell a tool kit to help you hang your pieces. We also have a monthly newsletter that covers particular aspects of collecting from ways to install and take care of prints to starting your own collection." And that's not even mentioning the list of other non-print items ranging from toys and seven-inch records.
UNIT is also the only U.S. retailer to offer HALBE frames, an innovative magnetic display system that allows owners to install and rotate their pieces with ease.
The What's in Store exhibit is designed to highlight work from the website for the next 12 months and, this year, features items by area favorites like Cody Ledvina and Magsamen + Hillerbrand alongside a series of prints from nationally-celebrated Chicano artist Harry Gamboa, Jr.
Roesch noted that her approach for the online project involves a close working relationship with her stable of artists. "Each summer, we plan do a big show and a series of events to unveil what will be listed online in the coming year. The artists themselves decide each time if they want to continue with the program and what they want to contribute to the site and the exhibit."
A gallery talk with Sebastian Forray, Zach Kleyn and Cody Ledvina in conjunction with the UNIT show is scheduled for the exhibit's Aug. 25 closing date. A reception and video screening follows at 6 p.m. at the Caroline Collective.