The British-based fast casual fashion chain is bringing its Endless Summer music series to Houston. It's part of a tour providing free entertainment by headliners and emerging talent to five U.S. cities where Topshop/Topman has stores.
The Houston stop takes place Saturday (August 1) at Fitzgerald's, where DJ Tokimonsta and DJ Lil Texas will perform. Jennifer Lee, better known by her stage name Tokimonsta, is a Los Angeles-based record producer and DJ who has collaborated with Thirsty Fish, Kool Keith and MNDR. Originally from Dallas but now living in LA, Lil Texas has been active in the underground electronic scene.
As part of the evening's activities, food vendors will serve up treats and guests can experience various activities including on-site games and chances for giveaways and prizes.
The event, which takes place from 8 p.m. until midnight, is open to those 21 and older.
Last summer Topshop launched the summer music series in Rockaway Beach, near New York City. This summer, stops include Los Angles, Brooklyn, Atlanta and San Diego, in addition to Houston.
The chain has long intertwined music and fashion, including a Topshop joint venture with Beyoncé and Ciara as a brand ambassador for the women's collection. The Topman men's collection is steeped in musical references from The Sex Pistols to David Bowie.
The men's brand has also launched a project called Open Shoot that offers music enthusiasts the opportunity to create a music video with emerging artists by submitting content through social channels to ultimately to make a crowdsourced music video for Topman TV.