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Jerry Seinfeld to headline grand opening festivities for Sugar Land's Smart Financial Centre

Jerry Seinfeld headlines Sugar Land's Smart Financial Centre opening

Jerry Seinfeld
Jerry Seinfeld to open the Smart Financial Centre at Sugar Land with January performance. Photo courtesy of Jerry Seinfeld

Sugar Land's $84 million entertainment venue, the Smart Financial Centre, announced this morning that it has snared top talent for its grand opening performance on Saturday, January 17. Iconic stand-up comic Jerry Seinfeld will headline the festivities with tickets going on sale at 10 am Friday on Ticketmaster.com.

This is the first in a series of performances that will be announced in the coming weeks on the center's website

“We plan to offer our guests a wide range of performances, including concerts, children and family entertainment, theatrically-staged productions and, of course, comedy,” Randy Bloom, Smart Financial Centre at Sugar Land general manager, said in a statement. 

According to the Houston Chronicle, Allen Becker and his son, Gary Becker, who together head up ACE Sugar Land, have complete control over bookings at the new venue. And the project "was steered" by ACE Sugar Land.

"The $100 million venue has been in development for seven years as part of a larger development plan in Sugar Land, that includes a minor league baseball park, a cultural arts center, a conference center, hotel and a festival site," according to reporter Andrew Dansby.