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Heart of Glass: Why Alamo Drafthouse decided to ban those nerdy Google spectacles

Google Glass
Google Glass is banned from Alamo Drafthouse. Courtesy photo

If there is one man who wants to ensure everyone has an uninterrupted movie experience, it's Alamo Drafthouse founder Tim League. Taking the infamous no-talking PSAs and cell phone ban one step further, League tells Deadline that Google Glass is now banned in his theaters, including the Houston-area cineplexes at Vintage Park and Mason Park.

Though he says nothing of how ridiculous they make patrons look, League, a 1992 graduate of Rice University, says he does worry about potential piracy issues.

“We’ve been talking about this potential ban for over a year,” he said. “Google Glass did some early demos here in Austin and I tried them out personally. At that time, I recognized the potential piracy problem that they present.” 

League took to Twitter to announce the ban, tweeting:

The Alamo's announcement, which was covered by Time and other national news outlets, does leave a little wiggle room. League tells the trade publication that as technology adapts, so too will the Alamo's policies. While the current ban is in effect patrons are asked to remove their Google Glass before the lights dim.

In a subsequent interview with Glenn Beck, League also clarified his stance a bit, saying that prescription glasses will be handled on a case-by-case basis.


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