Tupac Shakur's demise in 1996 stands at odds with his continued participation in the music industry (and his release of six posthumous records), an inconsistency which has contributed to the longstanding rumor that the rapper's death is a hoax.
Of course you've probably seen the result by now, which is decidedly bizarre (watch it in the video module above).
Among the crowd catching the hologram show in person was Houston's own reality TV regular Erica Rose. CultureMap caught up with the reality princess for a first-hand account of the concert after she returned to Los Angeles.
"It was really cool, and really realistic," Rose said. "It was definitely the most crowded concert of the whole weekend."
This was Rose's first year attending the vaunted Palm Springs music festival, and the weekend was a learning experience.
Among her new list of rules for socialites (Rose's own description) attending Coachella?
1). Have a nice house to stay in
2). Hire a driver
3). Take a bubble bath break between the concerts and the after parties
4). Don't take home random strangers (no matter how cute)
5). Stop by the Cabazon Outlets for designer wares on the drive back to LA
Thankfully, Tupac's hologram might be seen by more than the charmed Coachella crowd: According to the Wall Street Journal, representatives for Dr. Dre and Snoop Dogg are now discussing a full-fledged tour with this virtual Tupac.
Would you pay to see it? Would you follow Erica Rose's rules?