While it wasn't exactly on-par with the frenzy that accompanied the iPad release in March, a few dozen Apple aficionados camped out on the sidewalk outside of the Highland Village store for Friday's 8 a.m. release of the iPhone 5.
As KHOU reports, the other stores in the Houston area had just a few people or no line at all.
It's likely that many elected to pre-order the 5 online, perhaps following too many nights of stiff necks and street sounds.
Others told the local news station that sleeping outside the Apple store was "just a fun thing to do – even if it didn’t mean getting the new phone much sooner than anyone else."
Watch KHOU's full report below: