Houston Charity Guide
Frosting It Forward

CultureMap spreads kindness in Houston with hip pop-up surprise

CultureMap spreads kindness in Houston with hip pop-up surprise

Women at Frost it Forward Fitness
Megan Eddings, Charlee Wiggs, and Sara Kolar are ready to Frost It Forward.  Photo by Daniel Ortiz
Lauren White Christina Psillas
Lauren White and Christina Psillas.  Photo by Daniel Ortiz
Class at Frost it Forward Fitness
HIP Fitness owner Labna Kamal (center right) and class participants.  Photo by Daniel Ortiz
Working out at Frost it Forward Fitness
Class members take a break between workouts.  Photo by Daniel Ortiz
Frost it Forward drinks
Participants received a Frost cash card, CultureMap swag, and refreshments.  Photo by Daniel Ortiz
Women at Frost it Forward Fitness
Lauren White Christina Psillas
Class at Frost it Forward Fitness
Working out at Frost it Forward Fitness
Frost it Forward drinks

Active Houstonians who stopped by HIP Fitness in River Oaks and West University for their usual Pilates class were treated to a surprise, courtesy of Frost Bank. After burning serious calories, these workout warriors received a Frost Bank cash card and swag from CultureMap, along with refreshments Earth Craft Juicery.

It was all part of the Frost It Forward program, which encourages Houstonians to build optimism through a spirit of generosity, specifically by surprising strangers with a random act of kindness via the card. Whether you gift a cup of coffee, lunch, or the whole card, the idea is to share your good fortune with others — and ultimately, start a movement.

As an extra perk, the HIP workout participants received a $20 credit to their HIP Fitness accounts to use in the future, courtesy of owner Labna Kamal. Also, the class members who pay it forward — using the hashtag #frostitforward — are instantly entered into drawing for five free classes at HIP Fitness. The winner will be revealed at the end of the month.

All month, generous Houstonians have been sharing the love using the #frostitforward hashtag on Instagram.

Want to get into the action? You can help needy children and animals through a great guide to local charities, presented by CultureMap and Frost Bank. So, be on the lookout for the CultureMap team and follow along on Instagram or Twitter — you never know where we'll pop up next to spread the joy.