It Can Wait, Houston

Upping the "cool" factor: Mayor Parker teams with Bun B to discourage texting while driving

Parker teams with Bun B in no texting while driving video

Mayor Annise Parker has been a vocal proponent of legislation to ban texting while driving — and even as proposed bills await passage from Texas lawmakers (a similar one was stamped with Gov. Rick Perry's veto the last time around), the city of Houston has launched a homegrown effort to put a stop to the act. 

On Tuesday, at the outset of National Distracted Driving Awareness Month, Parker joined local community members to kick off a formal anti-distracted driving public campaign — It Can Wait, Houston — in partnership with AT&T's national movement

Though it may sound like a tagline for sexual abstinence, It Can Wait's true aim is to reverse the statistics: Parker noted at a press conference that, in 2011, 13 percent of the more than 3,000 traffic fatalities in Texas have been attributed to texting while driving.

Parker partnered with local celeb Bun B in a public service announcement to launch the campaign, which will be reinforced by the Houston Dynamo, the Rockets and the Texans. Check it out above.