Green Revolution

Houston just got greener: Go Local Houston expands its big box store fight

Houston just got greener: Go Local Houston expands its big box store fight

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The concept behind the $10 Go Local Card is to promote local businesses while simultaneously passing savings along to the consumer. Courtesy of Studio Communications
Zimm's Little Deck
At Zimm’s Little Deck, Go Local Houston cardholders receive a free bread pudding with the purchase of a sandwich. Courtesy of Zimm's Little Deck
Deville Fine Jewelry
DeVille Fine Jewelry offers customers 10 percent off full priced items when they use their Go Local Houston card. Courtesy of Deville Fine Jewelry
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Zimm's Little Deck
Deville Fine Jewelry

It just got even easier to support local businesses: Go Local Houston, a guide for all things local and eco-friendly, added over 20 new businesses to its program recently, including Taco Milago, Field of Greens and upscale River Oaks boutique Rebecca & Drew.

The concept behind the $10 Go Local Card is to promote local businesses while simultaneously passing savings along to the consumer. The company originated in Austin, where it has enjoyed tremendous success: There are now over 450 participating businesses and 72,000 cardholders throughout that city. Programs are also being launched in San Antonio, New Orleans, Atlanta and Boulder, Colo.

Elliot Gerstenhaber, Go Local Houston founder, says that “the increasing saturation of faceless big box franchises into our neighborhoods has Houstonians more and more aware of the importance of supporting the myriad of local businesses and organizations that make Houston the dynamic, vibrant and unique city it is.”

Participating businesses include Ruggles Green, Deville Fine Jewelry, Zimm’s Little Deck, Fusion Taco and La Colombe d’Or Hotel. 

Entrepreneur Magazine says that for every $100 dollars spent at a locally owned business, $68 comes back to the community, while only $43 re-circulates from $100 spent at a national chain store.

In addition to knowing that they are supporting local businesses, Go Local Houston cardholders enjoy a number of exclusive discounts and savings from participating businesses. Ruggles Green provides a 10-percent discount on all meals, Fusion Taco has a buy one get one free offer, Chloe Dao's uber-chic boutique Lot 8 offers 15 percent off all regular priced items and Zimm’s Little Deck gives customers a free bread pudding with the purchase of a sandwich.

By purchasing a Go Local Houston card, Houstonians can also support local charities. While $5 of the $10 card sale goes to Go Local Houston, another $5 goes to the organization selling the card. So if you buy your Go Local Houston Card at the Texas Children’s Hospital gift shop, $5 will go to support the hospital. You can also designate one of dozens of other charities to support when purchasing your card on the Go Local Houston website.

The program has already been successful: approximately 3,500 cards are in circulation. To find more info about participating vendors, or purchase a Go Local Houston card, visit the company's website.

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