Houston Interactive Marketing Association Lunch and Learn: Agile Marketing
Marketing has evolved and matured with the growth of digital marketing. While design and user experience are still ultra critical, how they are used has changed. There is a new focus on the measurability of the output of the marketing process, but how do you get there without sacrificing design and experience?
Find out how adopting practices from the world of agile and lean development can keep your marketing scorecards green while having an big impact for users and the business.