DiverseWorks presents What Shall We Do Next? opening reception
What Shall We Do Next? is a group exhibition that examines how technology and advertising have shifted our relationships to our physical bodies, our shaping of subjectivity, and notions of the real. The exhibition is comprised of a variety of works across mediums – including drawings, paintings, video animations, and performance – that all acknowledge and incorporate the effects of technology, commerce, and advertising.
The artists brought together in What Shall We Do Next? — Danielle Dean, Kristin Lucas, Julien Prévieux, and the artist collective Versace Versace Versace (Loriel Beltran, Domingo Castillo, Aramis Gutierrez, and Jonathan Gonzalez) — consider ideas of the real in relation to physical materials, technology, and advertising, as well as how the body can act as both material and ideological subject.
Contemporary artists and curators are embracing and being fully embraced by technology and corporate branding structures. Artists are considering digital tools as a way to create physical stories. The creative class is no longer a small elite group of individuals and a handful of galleries and museums. From large-scale fashion houses to DIY design wearable ventures, to music videos, animation, and video games, technological devices have blurred and disrupted the boundaries between pop culture, advertising, and art. The exhibition takes its title from a video and performance work by French artist Julien Prévieux that is based on an ensemble of hand gestures that have patented by a variety of global tech companies. Prévieux’s work speaks to a series of paradoxes in our over-technologized and copyrighted world. The artist asks a number of fundamental questions: Why do we move the way we do? Who owns our gestures? How will we move our bodies in one, ten, or a hundred years?
Following the opening reception, the exhibit will be on display through March 19.